Achievement: Planetoid LLC - Amazon Private Label

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Key Achievement

Planetoid LLC approached us in October 2021 with a vision to enhance their brand presence on Amazon. At that time, they were experiencing stagnant sales, averaging only 40 units per month. They faced challenges in visibility and competition within their niche, which hindered their growth potential. Our objective was to develop a comprehensive brand-building strategy that would elevate their market position and drive sales.

Our first step was to conduct a thorough analysis of their existing product listings, identifying areas for improvement in terms of keywords, imagery, and overall presentation. We revamped their product descriptions to be more compelling and informative, focusing on the unique features and benefits of their offerings. Additionally, we implemented high-quality images and enhanced A+ content to create a more engaging shopping experience.

Recognizing the importance of advertising, we optimized their PPC campaigns by carefully selecting keywords that matched customer search behavior. We monitored ad performance closely, making adjustments based on real-time data to improve click-through rates and conversion rates. This data-driven approach allowed us to fine-tune their strategy continuously, maximizing return on ad spend.

As a result of our efforts, Planetoid LLC saw remarkable growth over 2.5 years. Their monthly sales skyrocketed to an average of 1,200 units, demonstrating the effectiveness of our tailored strategies. Furthermore, we successfully reduced their Advertising Cost of Sale (ACOS) from an alarming 194% to an impressive 23%. This not only improved their profitability but also enhanced their competitive positioning within the marketplace.

In addition to the quantitative successes, the partnership with Planetoid LLC also included ongoing support and consultation, ensuring that they were equipped with the tools and insights necessary for sustained growth. Our collaboration exemplifies the value of a tailored approach to Amazon marketplace management, focusing on the unique needs of each client.

Results

ACOS Improved

21%

Monthly Unit Sales

1200avg.

Project Detail

Company

Planetoid LLC

Services

Amazon Private Label

Date

OCT 3, 2021

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